Retain Subscribers with an Email Preference Center

Hailee Franco Strategy & Planning

You work extremely hard to cultivate a mailing list of quality customers. You work even harder to create exciting content to engage them and promote customer loyalty. You think you have built the perfect email marketing campaign, until you see a huge surge in unsubscribes. While it is discouraging when this happens, it is easily fixed. Implementing an email preference …

Single Opt-In Email vs. Double Opt-In Email

Madeleine Helme Best Practices

Acquiring permission before sending marketing emails to someone is a vital part of your email strategy. Failing to do this will give your campaigns lower open and click rates, higher unsubscribe rates, and can get you marked as spam. Research has shown that 43% of email users will report an email as spam if they don’t recognize the sender. These …