Retain Subscribers with an Email Preference Center

Hailee Franco Strategy & Planning

You work extremely hard to cultivate a mailing list of quality customers. You work even harder to create exciting content to engage them and promote customer loyalty. You think you have built the perfect email marketing campaign, until you see a huge surge in unsubscribes. While it is discouraging when this happens, it is easily fixed. Implementing an email preference …

Customizing an Email Preference Center

Hailee Franco How-To

Email marketing is necessary for all businesses. Emails inform customers about valuable account information and details regarding the business. Cultivating an email list is difficult but retaining subscribers is even harder. Email preference centers retain subscribers in your mailing list by providing the customer control and options. First, the customer is in charge of the content they receive from your …