Use Giveaways to Grow Your Email List

Madeleine Helme Tactics

When you start up a new business or begin email marketing for the first time, reaching people can seem like a daunting task. You may start building a customer base from scratch, and that takes time, hard work, and money to develop a significant contact list. Fortunately, others have developed tactics you can employ for list growth. In this article, …

sales and marketing data

Integrate Sales and Marketing Data to Drive B2B Email Success

Susan Vorodi Best Practices

When sales and marketing teams work together and share the data they each have on customers and prospects, they can create email campaigns that move prospects through the pipeline faster, accelerate closing times, increase revenue, and reduce cost per sale. The problem is that sales and marketing departments have traditionally worked independently, even though they are focused on the same …

marketing automation

Use Marketing Automation for Successful Event-based Email Campaigns

Susan Vorodi Tactics

To be successful, an exhibition, conference, or another event must attract the right visitors and give them a compelling reason to attend. Email plays an important role in this process by providing a cost-effective tool to communicate with prospective visitors, raise awareness of the event, and maintain interest throughout the period leading up to the event. Using an marketing automation …

red star among many gray stars

Dynamic Customization of Email Drives Better Campaign Results

Susan Vorodi Best Practices

Dynamic customization of email – that sounds like a job for the IT department. But, in fact, it refers to the new generation of email personalization techniques. Certainly, it requires technology to make it happen, but the real task is to identify the messages and the content that add value and are relevant to each recipient. That’s a job for …

young woman asleep at the table

4 Reasons to Re-Engage Inactive Subscribers

Susan Vorodi How-To

Lapsed, or inactive, subscribers – they were once among your most promising prospects or customers. But, recently, you’ve had no response when you contact them by email. Should you just abandon them, or should you try to re-engage inactive subscribers and revive their interest in your product or service? Most businesses suffer from churn. It’s an inevitable process when customers …

The Art of the Follow-up Email: Tips to Help Convert Leads

Will Todd How-To

Following up with leads that have cooled off is an important part of the sales process. However, there is a form of lazy communication that needs to be addressed. Hubspot blogger Leslie Ye argues that “just checking in” emails do not assist prospects in their purchase decision because they do not provide any value. In an article titled 23 Better …

Top Takeaways from Modern Marketing Experience 2016

lanakm Events

What happens when hundreds of marketers get together in Las Vegas for three days? They opine on trends, best practices, and technology, of course! And they jam out with Bastille and Goo Goo Dolls. Then they take to Twitter to spread their collective knowledge. They recognize the top talent amongst themselves, too. Big ups! To all of the 2016 Markie …