Textile: Industrial Embroidery Machine

7 Email Quality Control Tips You Need to Implement

Kathi Fuhrman Best Practices

According to The Relevancy Group, US marketing executives credit email with creating the same amount of revenue as their social media, website, and display ad efforts combined. Even though many predicted social media to overtake email in marketing efforts, it’s still producing results. Marketers can attract and convert new customers with a well-executed email marketing strategy. How? Chances are if …

7 Obvious Email Optimization Tactics You May Be Overlooking

Madeleine Helme Tactics

Do you make the most of your email marketing? Consistently sending out campaigns and hoping they perform is not enough. To make the most of your email marketing efforts, you need to be optimizing them to improve opens, clicks, and conversion rates. Here are seven tactics to optimize your emails. 1. Keep it simple, stupid! Multiple deals and call-to-actions in …