A/B Testing: Do This and Not That

Susan Vorodi Best Practices

A/B testing or split testing is a well-established method of comparing the potential performance of emails with different content. You can use the test to find the optimum subject line, messages, layout, offers and content for different members of your target audience. This test is important because, if you send emails without testing, you could waste part of your budget …

Hassle-Free A/B Testing

Susan Vorodi How-To

When it comes to knowing whether your email messages hit home, which would you rather rely on: opinion or truth? As marketers, we appreciate opinions, but we know that our present and future email strategies rely on hardened data and statistics, which is exactly what A/B testing delivers. What is A/B testing? In case you’re unfamiliar with the term, A/B …

Are You Making These Top 10 Email Marketing Mistakes?

Susan Vorodi Best Practices

Email is a powerful marketing tool that can nurture leads, build strong relationships, and generate additional revenue. However, to achieve campaign success, you must avoid the email marketing mistakes that can limit your opportunities. Here are 10 of the most common email marketing errors: 1 – Emailing without permission Unless you have the recipients’ permission, you must not send emails. …

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4 Reasons to Re-Engage Inactive Subscribers

Susan Vorodi How-To

Lapsed, or inactive, subscribers – they were once among your most promising prospects or customers. But, recently, you’ve had no response when you contact them by email. Should you just abandon them, or should you try to re-engage inactive subscribers and revive their interest in your product or service? Most businesses suffer from churn. It’s an inevitable process when customers …

Top Takeaways from Modern Marketing Experience 2016

lanakm Events

What happens when hundreds of marketers get together in Las Vegas for three days? They opine on trends, best practices, and technology, of course! And they jam out with Bastille and Goo Goo Dolls. Then they take to Twitter to spread their collective knowledge. They recognize the top talent amongst themselves, too. Big ups! To all of the 2016 Markie …

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After the Click: What is Your Email Subscriber Doing?

Cristie Skevofilax Best Practices

You’ve started your email campaign and sent the messages out into the world. Thanks to your email service provider, you’re all set to track the open, spam and click rates, but what about the activity after the click? What is your subscriber doing once they get to your website? While your email campaign is designed to have your subscriber click …

Email First Impressions: How to Engage New Subscribers

Will Todd How-To

First impressions mean everything. When meeting acquaintances, business partners, even potential love interests, first impressions hold a lot of weight in that person’s perception of you. This is why it is vital to stand out from the get-go. The same holds true when you want to engage new subscribers to your email list. To make a good first impression in …

A How-To on Managing Inactive Email Subscribers

RC Victorino How-To

Many marketers are uncertain how to develop a long-term strategy for managing their inactive email subscribers. It’s not so much that inactive subscribers have little value. As a group, there’s no question that they do. But marketers should be asking themselves: Which inactive email subscribers are most valuable and least risky? Which inactive subscribers are most risky and least valuable? At …