open sign

The Best Types of Subject Lines to Improve Open Rates

Hailee Franco Tactics

You spend hours writing amazing email content guaranteed to lead to sales or provide customers with valuable information. Then you send the email and notice your open rates are extremely low. This is probably because you spent so much time writing the content that you didn’t consider the email’s subject line. This simple line of text is the first thing …

Is Your Email Marketing Campaign CAN-SPAM Compliant?

Madeleine Helme Tactics

What is CAN-SPAM? The legislative act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It applies to all commercial email and commercial messages, not just to bulk emails. It also applies to B2C and B2B marketing alike. If you send out an email that does not comply with the CAN-SPAM act, you could face a fine of up to $16,000 from the Federal …

6 Elements of an Effective Email Content Strategy

Susan Vorodi Strategy & Planning

An email content strategy defines the type of content that you release to different contacts or personas during an email campaign. An effective strategy provides your contacts with valuable information that helps them in their role and creates a positive attitude towards your organization, resulting in a closed sale. Meets your business objectives Your content strategy should meet your business …

How to Get the Most Out of Your Cold Call Emails

RC Victorino Best Practices

There once was a time when every marketer had to endure endless cold-call sessions to woo over new clients. Cold calls still exist, of course, but they’re not overshadowed by cold call emails. And just like their phone-call brethren, these emails can convert at wonderfully high rates. But they can also come with their fair share downsides, too. With phone calls, …

How to Tell Stories Your Customers Can Relate To

Susan Vorodi How-To

The average person sees more than 5,000 ads each and every day, making it difficult for marketers to have an impact. Sure, your emails tend to get more traction since they’re delivered right to your readers’ inboxes. But the 21st-century customer knows how to turn a blind eye to messages whenever they want. That’s why it’s important to use archetypes …

town crier

Email Is Key to Promoting Marketing Content

RC Victorino How-To

Many email marketers spend a considerable amount of time trying to find ways to gather email addresses. While gathering addresses is key to spreading your message, what good are these addresses if you’re not crafting the type of copy that encourages conversions? The reality is, if you’re like many marketers out there, you’re great at building lists, but might be …

How to Simplify Your Content Marketing Strategy

Will Todd Strategy & Planning

John Miller posted Keep Your Content Marketing Strategy Simple, on the Business2Community blog in which he offers six useful tips on how to build your initial content marketing strategy. Start with a clear and concise strategy before you begin your next marketing campaign. The framework below will make the process of creating your strategy a lot less intimidating. Here are …

Top Takeaways from Modern Marketing Experience 2016

lanakm Events

What happens when hundreds of marketers get together in Las Vegas for three days? They opine on trends, best practices, and technology, of course! And they jam out with Bastille and Goo Goo Dolls. Then they take to Twitter to spread their collective knowledge. They recognize the top talent amongst themselves, too. Big ups! To all of the 2016 Markie …

Business person standing against the blackboard with a lot of data written on it

Why Email Marketing Strategy Is Key to Successful Campaigns

RC Victorino Strategy & Planning

It’s not like email marketers don’t want to do better at their job; it’s just that a majority of marketers feel that they don’t have the resources to do as well as they’d like. Some 53% of 300 content marketers polled by Ascend2 state that they lack the internal resources to achieve true content marketing success. But with the right email marketing …