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7 Email Quality Control Tips You Need to Implement

Kathi Fuhrman Best Practices

According to The Relevancy Group, US marketing executives credit email with creating the same amount of revenue as their social media, website, and display ad efforts combined. Even though many predicted social media to overtake email in marketing efforts, it’s still producing results. Marketers can attract and convert new customers with a well-executed email marketing strategy. How? Chances are if …

Single Opt-In Email vs. Double Opt-In Email

Madeleine Helme Best Practices

Acquiring permission before sending marketing emails to someone is a vital part of your email strategy. Failing to do this will give your campaigns lower open and click rates, higher unsubscribe rates, and can get you marked as spam. Research has shown that 43% of email users will report an email as spam if they don’t recognize the sender. These …

7 Ways to A/B Test Your Emails

Kathi Fuhrman Best Practices

Email marketing is highly utilized by marketers everywhere. The process can be overwhelming to both veteran and newbie marketers. Email marketing campaigns require a commitment to consistency, time to create content, review feedback, and analyze the results. The pros don’t just send one email to their subscribers. They break down subscribers into groups and send multiple messages to test which …

7 Questions to Ask when Selecting an Email Service Provider

Madeleine Helme Best Practices

Choosing the right email service provider (ESP) for your marketing campaigns is vital. There are lots of services claiming to provide everything necessary to deliver quality marketing emails with ease, so it can be difficult to choose one that suits your unique business needs. To help you out, here are a few key questions to ask when choosing an ESP. …

marketing technology

Using Marketing Technology to Streamline the Email Workflow

Susan Vorodi Best Practices

Email is a powerful marketing tool that delivers measurable results. It’s a cost-effective medium that can create awareness of your products and services, build loyal relationships with your customers, convert prospects to customers, and drive revenue. And, email is one of the most effective tools for engaging customers and prospects with personalized communications. Creating an effective email campaign requires excellent …

sales and marketing data

Integrate Sales and Marketing Data to Drive B2B Email Success

Susan Vorodi Best Practices

When sales and marketing teams work together and share the data they each have on customers and prospects, they can create email campaigns that move prospects through the pipeline faster, accelerate closing times, increase revenue, and reduce cost per sale. The problem is that sales and marketing departments have traditionally worked independently, even though they are focused on the same …

A/B Testing: Do This and Not That

Susan Vorodi Best Practices

A/B testing or split testing is a well-established method of comparing the potential performance of emails with different content. You can use the test to find the optimum subject line, messages, layout, offers and content for different members of your target audience. This test is important because, if you send emails without testing, you could waste part of your budget …