The BrandBlox Pillars:

Branding

The first thing people think about when they hear the word branding is a company’s logo. But, a better analogous word would be reputation, because your brand represents the value system that your company presents to the world.

Branding reflects your company’s reputation – it’s a set of human personality characteristics expressed through colors, design, logos, and tone of voice. True, a logo helps communicate your brand, but as a whole, your brand is seen, heard, and felt through the consistent messaging you deliver to your audiences.

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. — Jay Baer, Convince and Convert

Your reputation is on the line

Consistent branding conveys your company’s reputation, builds trust, makes your company recognizable among competitors, and helps you connect with the right audience.

Of course, the flipside is that inconsistent branding can wreak havoc on your company’s reputation. Think of it like this: do you know anyone who would say or do anything just to appease the person they’re talking to? Do you trust that person? Probably not. The same goes for your brand. If you don’t present a clear, consistent identity, no one will take you seriously.

BRAND
PROMISE

  • What do customers get when they work with us?
  • Tangibles + Intangibles (aka feelings)
  • Expectations met with every interaction.

BRAND PERCEPTION

  • Exists in the minds of customers, prospects, partners, and the industry
  • What people think about when they hear your name
  • Factual and emotional

BRAND
PERSONA

  • Who is a brand?
  • What is that person like?
  • What can you expect when you interact with that person?

BRAND
ELEMENTS

  • Logo
  • Tagline
  • Messaging
  • Positioning
  • Packaging

Consistency is paramount

That’s why it’s so important to create and adhere to a consistent brand guideline for all of your marketing communications. This is especially true in email, because of the highly personal nature of this form of messaging.

BrandBlox makes it easy for you to ensure your branding remains consistent with every single email you send. BrandBlox is built by marketers for marketers with your company’s branding guidelines, color palette, and fonts baked right in. You can rest easy knowing that every email created with BrandBlox will be fully brand compliant, no matter who on your team created it.


Read more about the importance of branding in email marketing campaigns.


  • marketing technology
    Using Marketing Technology to Streamline the Email Workflow
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