personalization - improving email with reader-specific content

Time for a Mobile-first Email Strategy

Ian Linton Strategy & Planning

Mobile email has been responsible for a healthy resurgence in overall email usage following a worrying 20 percent decline between 2008 and 2012, as reported by McKinsey’s iConsumer survey. That resurgence has been partly due to the increasing uptake of smartphones and the adoption of responsive design techniques by email marketers. However, experience from the marketplace suggests that email is …

Single Opt-In Email vs. Double Opt-In Email

Madeleine Helme Best Practices

Acquiring permission before sending marketing emails to someone is a vital part of your email strategy. Failing to do this will give your campaigns lower open and click rates, higher unsubscribe rates, and can get you marked as spam. Research has shown that 43% of email users will report an email as spam if they don’t recognize the sender. These …

7 Ways to A/B Test Your Emails

Kathi Fuhrman Best Practices

Email marketing is highly utilized by marketers everywhere. The process can be overwhelming to both veteran and newbie marketers. Email marketing campaigns require a commitment to consistency, time to create content, review feedback, and analyze the results. The pros don’t just send one email to their subscribers. They break down subscribers into groups and send multiple messages to test which …

7 Obvious Email Optimization Tactics You May Be Overlooking

Madeleine Helme Tactics

Do you make the most of your email marketing? Consistently sending out campaigns and hoping they perform is not enough. To make the most of your email marketing efforts, you need to be optimizing them to improve opens, clicks, and conversion rates. Here are seven tactics to optimize your emails. 1. Keep it simple, stupid! Multiple deals and call-to-actions in …

Short and Simple Call-to-Action Buttons

Kathi Fuhrman Strategy & Planning

Emails with a single call-to-action increase clicks 371% and Sales by 1617% according to Ellie Mirman, VP of Marketing at Toast. A call-to-action tells your readers what step you want them to take next. Some marketers overlook inserting a call-to-action in marketing emails. Without them, you leave the reader without direction and more likely to move on to the next …

7 Questions to Ask when Selecting an Email Service Provider

Madeleine Helme Best Practices

Choosing the right email service provider (ESP) for your marketing campaigns is vital. There are lots of services claiming to provide everything necessary to deliver quality marketing emails with ease, so it can be difficult to choose one that suits your unique business needs. To help you out, here are a few key questions to ask when choosing an ESP. …

Top Takeaways from TEDC – The Email Design Conference Powered by Litmus

Wesley Clock Events

TEDC Boston was held on August 15-17, 2016. Home to Litmus and the first-ever Email Design Conference, the Boston event is the largest and features the most content-packed agenda. The Email Design Conference brings the email community together to celebrate their craft and give marketers and designers a platform to learn, share, and grow. Free from product pitches and meaningless …

marketing technology

Using Marketing Technology to Streamline the Email Workflow

Susan Vorodi Best Practices

Email is a powerful marketing tool that delivers measurable results. It’s a cost-effective medium that can create awareness of your products and services, build loyal relationships with your customers, convert prospects to customers, and drive revenue. And, email is one of the most effective tools for engaging customers and prospects with personalized communications. Creating an effective email campaign requires excellent …