man in front of a blackboard full of information

Lessons Learned from 2015 Marketing Trends

Cristie Skevofilax Best Practices, Trends

In 2015, marketers increasingly focused on providing personalized interactions throughout the customer journey to cement the relationship between their brand and their prospects and customers. Marketing trends focused on building relationships by offering customers relevant content and unique, personalized experiences to get their collective feet in the door. Jonathan Lacoste of inc.com reveals the trends that best achieved those goals …

the renaissance of email

The Email Marketing Renaissance

Will Todd Trends

In a recent article posted on litmus.com, Chad White shares his very honest experiences with being an email marketer over the last decade. He relates the hard times that he experienced as well as the email transformation that he has witnessed. The state of the (email) union At the moment, email is in a state of transformation while the world’s …