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The Best Types of Subject Lines to Improve Open Rates

Hailee Franco Tactics

You spend hours writing amazing email content guaranteed to lead to sales or provide customers with valuable information. Then you send the email and notice your open rates are extremely low. This is probably because you spent so much time writing the content that you didn’t consider the email’s subject line. This simple line of text is the first thing …

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Recent Trends in Email Market Share

Madeleine Helme Trends

It is interesting to see how user behavior changes over time when it comes to email. Monitoring the devices and email clients that people use to open and view their emails can help to inform marketers in how they create and send their email campaigns. Email marketing gurus, Litmus, collect data each month using their analytics tools, based on more …

Retain Subscribers with an Email Preference Center

Hailee Franco Strategy & Planning

You work extremely hard to cultivate a mailing list of quality customers. You work even harder to create exciting content to engage them and promote customer loyalty. You think you have built the perfect email marketing campaign, until you see a huge surge in unsubscribes. While it is discouraging when this happens, it is easily fixed. Implementing an email preference …

Reasons Your Business is Losing Email Subscribers

Hailee Franco Strategy & Planning

Many marketers will say email marketing is their favorite marketing tool. It is the easiest way to send content out to a sizeable number of people with very little effort. Emails have the power to bring in large amounts of revenue quickly and update customers on important company information. However, when used incorrectly, email has the power to turn customers …

The New Path of the B2B Buyer’s Journey

Ian Linton Trends

Business buyers follow a familiar journey when they are purchasing a new product or service. They research the type of product they are looking for, find and compare vendors, and negotiate terms when they have found a potential supplier. And, for sales teams looking for the next big customer, the process is similar. Check that the prospect is interested in …

Use Giveaways to Grow Your Email List

Madeleine Helme Tactics

When you start up a new business or begin email marketing for the first time, reaching people can seem like a daunting task. You may start building a customer base from scratch, and that takes time, hard work, and money to develop a significant contact list. Fortunately, others have developed tactics you can employ for list growth. In this article, …

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7 Email Quality Control Tips You Need to Implement

Kathi Fuhrman Best Practices

According to The Relevancy Group, US marketing executives credit email with creating the same amount of revenue as their social media, website, and display ad efforts combined. Even though many predicted social media to overtake email in marketing efforts, it’s still producing results. Marketers can attract and convert new customers with a well-executed email marketing strategy. How? Chances are if …

Is Your Email Marketing Campaign CAN-SPAM Compliant?

Madeleine Helme Tactics

What is CAN-SPAM? The legislative act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It applies to all commercial email and commercial messages, not just to bulk emails. It also applies to B2C and B2B marketing alike. If you send out an email that does not comply with the CAN-SPAM act, you could face a fine of up to $16,000 from the Federal …